Friday, December 4, 2009

Logistics.com Might Prove An Internet Success Story After All Part 2: Market Impact

The news from Logistics.com breathes an air of hope not only to embattled dot-com companies, but also possibly to the entire business community that has been particularly disconcerted with the latest economic and stock market slump especially in the wake of the terrorist attack on the WTC and the Pentagon. It is encouraging to see that, despite the softened economy, an Internet software company continues to announce a slew of new, high profile customers bundled with an impressive array of product initiatives, and to attract the interest of confidence-depleted corporate investors.

The e-logistics industry has been experiencing a significant shakeout, with many companies consolidating or disappearing. While transportation management services lend themselves well to the Internet, the adoption rate so far has been sluggish. One lingering issue has been the perceived focus of Internet exchanges and hosted services on cost and not necessarily on the quality and reliability of service. Also, the lack of established relationships with preferred carriers, which one typically develops only over the years, has plagued the higher growth rate. Another complaint has been the lack of integration with the shipper's ERP, supply chain planning, and execution (SCP/E) systems and other enterprise applications requiring visibility of the e-logistics supply chain.
By being able to address the needs of all stakeholders across the board from shipper to transport provider, and with the marketplace/private trading exchange (PTX) tool in the middle, Logistics.com can connect trading partners at various levels. The company offers a comprehensive set of tools across the spectrum. Not many other companies offer shipper execution, carrier/transport provider execution, and marketplace tools altogether. This is the likely reason why the Internet Capital Group has apparently endorsed Logistics.com's business model.

Logistics.com offers 16 applications within three major software suites:

1. OptiManage, an online shipper decision-support system for managing day-to-day transportation needs; it has been devised to automate and optimize processes and transactions between shippers and carriers, reducing transaction times and costs. It offers order consolidation, routing, scheduling, mode selection, optimal transportation service provider assignment, tendering, tracking and tracing.

2. OptiBid, an e-procurement solution for shippers; it has been devised to assists shippers in identifying, securing, and monitoring optimal transportation provider for each movement worldwide and across multiple modes of transportation.

3. OptiYield, an online supply chain execution (SCE) system for transportation service providers (carriers); it has been devised to automate and optimize the day-to-day decisions and strategic planning to improve efficiency, yield and profitability of truckload (TL), less-than-truckload (LTL), rail, air and sea transportation.

The company also offers Private Trading Exchange (PTX), which is enabled through the LEMA architecture, as an online communications and trading environment for soliciting bids and transportation contract awards. Logistics.com's endeavors might result in a splash as it offers value proposition to both shippers and carriers (buyers and sellers). Shippers should receive benefits of multi-mode transport optimization, shipment visibility, and improved customer service, inter alia.

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